The top 5 ways to delight potential homebuyers

Customer satisfaction and reviews are now the second most trusted source of brand information on the Internet, according to Nielsen Ratings.

This fact underscores how important it is for builders today to focus on delighting its potential homeowners.

We are in a wired world where builder performance is readily shared online via open customer review websites. The builders with the happiest homeowners are the companies with glowing reviews that gain market share, while the rest are simply struggling against a growing tide of poor reviews.

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