Madison, WI – Released July 9, 2014
Constructech magazine has included Avid Ratings in its Constructech 50 list of most influential technology companies in construction. Avid is being recognized for its Avid 3.0® suite of cloud-based CRM (customer relationship management) programs. The company works with over 2,800 builders across North America.
“GoSurvey®, GoSocialTM and GoTour® reflect a multi-disciplinary team effort of brilliant researchers, technologists and designers,” says Paul Cardis, Avid Ratings’ founder and CEO. “That Constructech views Avid as a company helping to forge the future of homebuilding, is a real honor.”
The editors at Constructech write, “While Avid Ratings is a newcomer to the Constructech 50 this year, the core technology has been recognized in other Constructech product awards programs in the past. Now, the company has made a big push in North America, proving it has the panache to compete in the space.”
At the core of Avid 3.0 are three programs whose development accounts for over two decades of homebuyer research and big data revealing how highly successful companies acquire and keep loyal customers. Most recently, considering the many impacts new technologies have had on buying habits and product marketing, Avid has studied emerging trends in consumer behavior, with a particular focus on homebuyers.
To explain, Cardis points to a separate market study conducted jointly by the National Association of REALTORS® and Google.
“What the NAR and Google found was that nine out of ten homebuyers began their searches for new homes on the Internet. They also found that 70 percent of new home searches were conducted on mobile devices. That was two years ago, and this is an upward trend.
“We’ve developed technology that meets the needs of today’s homebuyer, and by meeting their needs, our clients benefit. We give customers and builders access to each other, on multiple platforms. GoSurvey, GoSocial and GoTour collect customer reviews, publish them to social media and search engines, and bring prospects closer to purchasing decisions with engaging interactive home tours. Being one of the Constructech 50 affirms that Avid 3.0 is changing the way homebuilders win new, loyal customers.”
Constructech magazine
Constructech magazine is where construction and technology converge. The publication influences construction professionals to unleash the business value of technology. For more information, visit www.constructech.com, or contact Michelle Mayor, Marketing Communications, 630-933-0844 ext. 246, mmayer@specialtypub.com.
Avid Ratings
Founded in 1992, Avid Ratings is a full-service customer loyalty management firm, providing customer loyalty research, organizational strategies, employee training, and proprietary solutions to improve the home buying experience and referral sales. Serving over 2800 companies in throughout North America, Avid maintains the largest customer satisfaction database within the home building industry. Avid assesses homebuyers’ experiences and then provides focused business solutions via its flagship software Avid 3.0 to improve customer engagement, referrals, and overall profitability.
Contact: Melissa Berry, General Manager, GoSurvey Division, 608-239-0354, or via email at melissa.berry@avidratings.com.
