Luxury Home Builder Arthur Rutenberg Homes Aims High For Customer Satisfaction, Turns To Avid Ratings

Madison, WI – Released July 15, 2014
Luxury homebuilder, Arthur Rutenberg Homes has switched to Avid Ratings to measure customer satisfaction and provide insight into how each of the company’s divisions can out-perform other luxury-home builders for home quality, customer service, product satisfaction, and brand reputation.
“Arthur Rutenberg Homes is well known for setting high standards,” remarks Paul Cardis, founder and CEO of Avid Ratings. “We are delighted to play a key role in this celebrated company’s efforts to maximize customer satisfaction, consistently, for every division, every community, every homeowner.”
Headquartered in Clearwater, Florida, Arthur Rutenberg Homes builds in communities located throughout the southeastern U.S., and Ohio. The company boasts a design collection of more than 80 plans, ranging from 1,700 to over 7,000 square feet.
Arthur Rutenberg Homes developed its own proprietary software it uses to streamline and simplify the process of buying and building a home. Cardis reflects on the homebuilding company’s tradition of adopting new technology.
“This is a smart company that meets new challenges with innovative solutions. Today, they see how the nature of home buying has changed, how rapidly it continues to evolve, and how crucial the need is to adapt.
“Look at Facebook, Twitter, Pinterest, Google, and countless other sites with which users interact multiple times daily. Builders are laid bare by these networks of consumer influence. GoSurvey not only helps them manage the customer experience, it also allows them to manage the message.”
Avid’s comprehensive GoSurvey program replaces Arthur Rutenberg Homes’ former survey company’s program. Avid’s program differs from its competitor’s in its depth of data and analysis, and the integration of reporting with proprietary technology that allows Avid’s clients to selectively publish customer reviews to popular social media sites and search engines.
Cardis says the GoSurvey program has the essential tools ARH needs to develop sound strategies for each division, to consistently deliver a top-notch customer experience and secure a reputation as a preferred luxury-home builder.
“With Avid’s help,” Cardis reassures, “Arthur Rutenberg Homes will thrive.”

Arthur Rutenberg Homes
Founded by Arthur Rutenberg in 1953 in Clearwater, Florida, today Arthur Rutenberg Homes builds custom luxury homes in communities throughout Florida, Georgia, South Carolina, North Carolina, Tennessee, and Ohio. For more information about Arthur Rutenberg Homes, visit

Avid Ratings
Founded in 1992, Avid Ratings is a full-service customer loyalty management firm, providing customer loyalty research, organizational strategies, employee training, and proprietary solutions to improve the home buying experience and referral sales. Serving over 2800 companies in throughout North America, Avid maintains the largest customer satisfaction database within the home building industry. Avid assesses homebuyers’ experiences and then provides focused business solutions via its flagship software Avid 3.0 to improve customer engagement, referrals, and overall profitability.
Contact: Melissa Berry, General Manager, GoSurvey Division, 608-239-0354, or via email at

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